Doubling Down on our Partner Program: Diamanti Now Requires All New Orders to go Through Channel Partners


With upwards of 95 percent of new apps using containers1, the need for simple, reliable and scalable Kubernetes platforms is increasing at exponential rates, creating customer and partner growth for Diamanti worldwide.  

In 2020 Diamanti expanded technology partnerships, including Dell, Lenovoand Red Hat and established its Technology Alliance Partner Program to help customers grow with best-in-breed solutions for containers and Kubernetes. We also announced new channel distributors and resellers worldwide including Climb Solutions, Tech Data, VST ECS, and Ingram Micro established strong releaser relationships with CDW, Dell, SHI and many other VARs.

This focus on building a strong partner ecosystem contributed to my excitement for joining Diamanti as CEO after having spent more than 20 years selling and managing partner-led business and running the largest k –12 reseller in the U.S. My focus at Diamanti is to scale and enable our partners, creating mutually beneficial relationships with world-class technology, a simplified procurement process and recurring revenue for our partners. 

I’m committing to having new orders worldwide fulfilled by partners and to building demand for our partners through an aggressive sales and marketing strategy led by the most robust, data-driven account-based marketing (ABM) strategy in the industry. We will also be leveraging: 

  • New partner enablement and inside sales teams 
  • A new software subscription product line with a greater than 98 percent renewal rate  
  • Qualified leads for partners  
  • A new Partner Deal Registration Program up to 30 percent margins for Partners 

I will continue to share company updates and information here so please follow along to keep up with all of the exciting changes coming from Diamanti. 


1. 451 Research, part of S&P Global Market Intelligence, The State of Data Management in the Container Era, August 5, 2020